Commercial Analysis

I think the commercial's a pretty depressing insight to what life has become using technology. Traditionally, like Hansel and Gretel, kids of that age would be with their parents, or on a playdate supervised by parents. However today's technology has pushed independence in the youngest children, such as the two kids in the commercial. They look about 8 or 9 and already have a cell phone. The main question I had about the commercial is why the two were out and about in the city, especially at the end when it was night time. Although the commercial shows that the phone is easy to use (because the kids can use it effectively), it also shows that they do not need to be with their parents, or the parents are so absent that they need to be able to get to places by themselves at such a young age. The commercial shows that using the GPS, the kids were able to find their way. The commercial suggests that parents can trust AT&T with their kids because the navigation is so easy to use. That would be a plus and something that would interest busy parents.